Hi there, I’m Belle.
I am a mission-driven leader with a passion for people, sustainability and technology, looking for my next big thing.
MBA with 7+ years of experience in strategic partnerships, product management, growth strategy, business development & cross-functional collaboration. Impactful communicator, and cultural chameleon with a track record of driving products from ideation to a value of $40M.
Some of the companies I’ve worked with
A little bit about me…
Since high school, I always felt like I was destined to create something of myself, and since then I have been working hard to pursue it.
So I started my first business at the age of 15.
In grade 10, to feed my interest in fashion, I started an e-commerce fashion store where I curated exclusive collections that defied the norms of traditional retail offerings. Complementing this, I provided unparalleled styling services and introduced on-demand shopping experiences. Little did I know it was during the rise of e-commerce, which brought me success with a follower base of 16,000 on Facebook within a few months and a 300%-400% return on investment.
Post-university, I landed my first job at a high growth car tech startup.
After my graduation, I joined a car tech company where I was thrown in the deep end and had to learn all the Marketing tools by myself. From Digital Marketing Specialist to Product Owner of Australia's #1 Car Subscription Service, I was exposed to invaluable insights pertaining to strategy, growth, sales, and the essential elements required for building a thriving business.
Where my expertise lies
If you have a business, a product, or even just an idea - I can help you achieve better growth. I work as your part-time Director of Growth - creating, managing, and executing your business, product and marketing strategies.
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A common mistake many business owners make is to get caught in the day-to-day operation without a business plan. Building a business or taking an idea to life isn't easy and it is important that you have a strategy that can guide you through methodologies, processes, and principles for growth. I can advise you on your overall business strategy as a whole and help you with the execution; including:
Strategising business models
Product development
Market research and positioning
Operations and processes
Strategy roadmaps and investment or funding opportunities
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You can hire an internal marketing coordinator, outsource the resources or partner with a marketing agency - however, not everyone knows what they're doing and is ethical enough to put your interests before their monthly payments.
I work with a budget that suits you and how aggressive you want to grow... That said, my number one philosophy is you only perform when you get a positive return for every dollar you spend. I will cover all Marketing aspects; including:
SEO/SEM
Social Media Marketing
EDM
PR/Communications
In-house team building if necessary
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I will get involved in all of the stages in planning and testing to bring a concept to market release, or pick up where it is left at. I will help you map out the entire journey of your product, including:
Conceptualising and designing the product
Building the product roadmap
Developing a minimum viable product
Iteration based on user feedback
Product Management
What the car industry taught me:
Drive auto when you can, but master gear shifting.
In an era where automatic cars dominate the roads, one might assume that mastering manual gear shifting has become an obsolete skill and you can almost get away with never knowing how to drive manual. Yet, life doesn’t always just hand you an “automatic car” - it has a way of surprising us, often presenting unforeseen challenges that demand adaptability. I am referring to the ability to adapt to life situations, just like shifting gears, life goes more smoothly when we know how to engage which gear, at the right time and in the right order.
You can do and be great at just about anything.
I entered the automotive space without any prior industry experience or knowledge. Mind you, I didn’t know what a hatchback or a sedan was. I put my hand up to different projects, spent an hour every day learning about each car. I feverishly absorbed knowledge, determined to keep pace with my seasoned colleagues. The next thing I know, I was spearheading the innovation team as we hit the launch button of Australia’s very first car subscription service - disrupting the industry as a whole.
Think outside the… car.
You don’t have to think of the next cool car or feature to invent. Beyond being the four-wheeled box that gets you from A to B, driving is an experience, and so is non-driving. Car subscription operates rather similarly to car rental and leasing, yet offers much more value than these options without requiring additional resources. It's a prime example of how we can leverage existing tools and services, reimagining their potential to deliver unparalleled benefits to our customers. So, don't merely dismiss the tools at your disposal; instead, explore innovative ways to extract greater value and enhance the experiences of those you serve.
I’m an Impact Founder.
April 2020, I launched my startup The Impact Stylist - a personal styling service curated with secondhand and sustainably made clothing. Our goal is to flip consumerism and create more meaningful value from garments. We use data to help shoppers make better choices and connect sustainable brands to our consumers. We also commit to protecting the environment and donating 5% of our profits to projects that change lives around the world.
This has established me in the startup space as a founder and helped grow my network. We were also chosen to participate in three accelerator cohorts; BETA by Victoria University, MAP Velocity, and First Gens by YGAP.
As an individual, I am passionate about adding value to the lives of others and making a difference in the world. I am an advocate of a number of social issues, and my work revolves around empowering leadership, inspiring others on both individual and organisational levels, to take action and strive for a better future.
I acknowledge my privileges and give back where I can.
As a migrant in Australia, I understand the struggles one has wholeheartedly and wants to offer help when circumstances call for a helping hand. During the COVID-19 crisis, I founded WeStandTogether - an initiative to help ease food insecurity amongst these students, making the situation a little more manageable for them. I worked to raise funds and partner with different organisations - which allowed us to help thousands with essential products, grocery vouchers, hot meals, and care packages.
When I’m not working, I enjoy working out, running, catching a cheeky drink with my friends on the weekend, or a flight when I can. I am also a massive fan of seafood and crime podcasts.
Let’s connect!
If you think we should work together or just simply get a coffee, let’s chat! I look forward to connecting with you.